Client

AliExpress (owned by Alibaba) is an online retail company based in China. Similarly to Amazon, it sells a diverse range of products from third-party vendors.

Challenge

AliExpress needed effective product descriptions for new products in categories ranging from home goods to clothing. They desired that each one be crafted in a uniformly formatted yet still enticing way.

Solution

Below are two product descriptions I wrote for AliExpress that meet their style needs yet also get the specific features and appealing benefits across. I worked within strict character counts while keeping each description as unique as possible and focusing on their target customers.