Client

August, Inc. is a San Francisco-based home automation company that produces Wi-Fi-connected door locks and smart cameras, with the goal of making dependable home security simple.

Challenge

August needed to get the word out about their Mother’s Day sale. They wanted a blog post themed to the occasion that sold August’s unique products as perfect gifts for Mom. SEO keywords were also required.

Solution

This blog promotes the benefits of several August products to capitalize on the gift-buying holiday. It uses a relatable, down-to-earth TOV blended with demonstrated expertise of how August’s products provide multiple benefits. This piece also weaves in an extensive list of SEO keywords while still sounding natural. A clear call-to-action compels readers to act.