Client

Golden Road Brewing is Los Angeles’ largest craft brewer, with distribution in all 50 states. They’re dedicated to good times with loved ones and combining old world brewing standards with California-inspired innovation and ingredients.

Challenge

Golden Road wanted to drive online community engagement and increase awareness around their support for the dog community as a way of enhancing brand affection and loyalty. They created an online photo contest called “The Golden Doggies Awards” in which fans would submit photos of their pups to several fun categories.

Solution

Tapping into Golden Road’s fun and down-to-earth tone of voice, I wrote dialogue for the “Master of Ceremonies” and other participants in their online live-event finale. The finished product was entertaining, successfully encouraged affection for the brand, and increased Golden Road’s online engagement KPIs.