Client

ICYTEC is a prolific real estate company based in Mexico City with operations in the U.S. and Europe. They specialize in bringing new life to old houses.

Challenge

ICYTEC needed an appealing property description to emphasize how this 1960s bungalow has been extensively redone with all the in-demand amenities of today.

Solution

I wrote this property description to viscerally depict the comfort, opportunities for recreation, and sense of peace that prospects can claim for themselves in this unique property. I identified the target buyer and emphasized they key amenities to appeal to them. This succinct and SEO-optimized piece gets all the key facts and features included and a call-to-action inspires immediate connection.