Client

Puppyful Naturals is a take on a family-run, healthy dog treat company that’s dedicated to promoting lifetime wellness for pets.

Challenge

This company is seeking to expand its reach beyond its own local area and needs to get the word out about the uniqueness of its offerings!

Solution

This traditional sales letter (spec) highlights the dangers of commonly sold dog treats to set up Puppyful Naturals as better. I used expert research, testimonials, and a special offer as part of the engaging copy to get customers to act.