Client:

Rachel Hammett Jones is a prolific local artist with a diverse repertoire that includes hand-crocheted items, watercolor paintings, and multimedia murals. She specializes in custom designs to match clients’ favorite styles.

Challenge:

Rachel has been looking to increase the number of purchases on her Etsy shop and the numbers of views on her social media pages.

Solution:

After identifying her vision and goals for her business, I wrote a few versions of this Facebook ad to clearly demonstrate the benefits to the purchaser of these handmade blankets. I particularly highlighted their value over mass-produced retail products. And importantly, I promoted the custom option and its value to customers.