Client:

Rillion is an accounts payable automation company with 30 years of operation in Scandinavia. They provide cloud-based solutions to simplify and organize invoice management and AP processes, increasing accountability in operations.

Challenge:

After being successful in the Nordics, Rillion planned to launch in the United States. They needed messaging to introduce their technology and company culture to this new market. They wanted to lean heavily on their LinkedIn account to announce their new presence and convince potential customers to learn more.

Solution:

I wrote the copy for Rillion’s LinkedIn launch strategy which used tight, focused key messaging to tell the company story and the superiority of their product. I made sure to include lots of essential data but also bring their purpose and mission to life. Among pieces I wrote included their Hello World announcement, explainers on making the shift to digital, and excitement-building hiring calls. I worked with a graphic designer to design and present each deck of new content.